Show what you do well.
If you deliver feed, put that service where people will see it. Give your products and local know-how a proper home online.
Start with Basic
Built for the independently owned
Websites for
independent
feed & farm stores.
Let customers order feed before they leave home. We'll build a website that fits the way your store works.
Find your starting point
Websites from $29/month
plus a $49 Launch fee
plus a $49 Launch fee
Modern tools. Rural
roots.
01 Your website
Give customers a reason
to make the drive.
Your regulars know what makes your store worth the trip. Someone finding you online should see it, too. Start with a useful website, then add the tools your business needs.
Take the order online.
Let a regular order their usual feed after closing time. Offer pickup or local delivery according to the way your store operates.
Explore Ecommerce
Keep the keys to your site.
Your admin panel puts routine changes in your hands. Update the store's hours or a product price without waiting on someone else.
About your admin panel
Put your systems in touch.
Connect your website to compatible store software so information can carry across. We'll check what you use before recommending a change.
See what's in Grow02 Beyond the front door
Compete with Tractor Supply
without becoming Tractor Supply.
POS & CRM: In Development
Offer online ordering, delivery and loyalty while keeping the local expertise people come to you for. Your website is the first step. We're also building software to bring the register and back office together.
These are the workflows we're building toward. Website packages are available now; our own POS and CRM are not yet available.
A register that knows
how you sell feed.
A bag isn't a ton, and a loose pound isn't a bag. Our point-of-sale system is being built around those differences, with flexible units and customer-specific pricing.
The planned scope includes quotes that become orders, returns, and farm charge accounts with statements. A delivery ticket should carry the order through to the invoice without someone typing it all again.
Know what's here.
Know what needs ordering.
Stock counts should change when you sell or receive a load. We're planning connected purchasing and receiving, with vendor catalogs and reorder tools that help you prepare before the busy season.
Sales and margin reports belong alongside that information. See what's moving and where costs have changed, then make the next buying decision with the numbers in front of you.
Remember the customer.
Don't rely on memory.
Keep customer information and follow-up in one place. If someone buys poultry feed every spring, you can reach them before Chick Days instead of hoping they see a Facebook post.
That's the purpose of the CRM, your customer-management system. We're building toward purchase history, useful notes and follow-up reminders tied to the customer, with permission-based outreach when there's something worth telling them.
The order doesn't end
at the register.
For stores that deliver, we're planning delivery tickets, recurring orders and customer account access. Customers should be able to see what they ordered and what they owe.
We'll review your existing payment processor and software before proposing a connection. You don't have to replace a working register to get a better website now.
Talk About Your Store Tools
Stop building statements
from a stack of receipts.
A month's feed deliveries should become one clear statement. We're planning house accounts with automatic billing and online payment, so a customer can see the balance and settle it without a phone call.
One bill, one call.
That's the direction: your website, register, inventory and marketing supported by one partner who knows your store. The combined offering is still being built. We'll be clear about its scope and any separate processing charges.
Build something
you can hand over.
When it's time for someone else to take the reins, clean records and a clear history of online sales give them something concrete to review. Keep the business knowledge in the business, instead of only in your head.
05 Before the season gets here
Chick Days shouldn't
catch your website
by surprise.
Put the date in Google Calendar. Grow's seasonal campaign calendar gives that event a place in your marketing schedule, alongside the Facebook and email posts you manage from your dashboard.
Use the same space to plan a seed promotion or let customers know about a change to delivery hours. Review what's going out while there's still time to change it.
See The Grow PlanChick DaysExample Campaign
Give regulars a heads-up.
Prepare an email for customers who asked to hear about poultry supplies.
Put the details where people look.
Share your dates on Facebook and keep the website's event information current.
Change the calendar.
Update the campaign schedule through the Google Calendar you already use.
04 Founder's pricing
Start with what
your store needs.
A monthly subscription and a one-time Launch fee. You can start with a website and talk to us about more as the business needs it.
Not sure where to start? Let's talk.
01 / GET FOUND
Basic
A useful home for your store online.
$29/ month
+ $49 one-time Launch fee
Let's build your site- Responsive, mobile-friendly website
- Store information and services
- Your own admin control panel
- Optional AI chatbot: $10/month with 1 million tokens per day
02 / TAKE ORDERS
Ecommerce
Let customers place an order online.
$49/ month
+ $99 one-time Launch fee
Talk about online orders- Everything in Basic
- Online product catalog and checkout
- Pickup and local delivery options
- Optional AI chatbot: $10/month with 1 million tokens per day
03 / CONNECT & GROW
Grow
Your website, with more of the work connected.
$99/ month
+ $299 one-time Launch fee
Talk about Grow- Responsive website with feed-brand catalog
- Register (POS), inventory and current merchant-account connections
- Google Business Profile management and custom review responses
- Facebook and email marketing dashboard
- Monthly search visibility (SEO) analysis and updates, with an emailed report
- AI chatbot with 5 million tokens per day, plus an automated email agent
- Seasonal campaigns you can edit through Google Calendar
We'll confirm compatibility with your POS, inventory system, and payment provider before setting up a connection. Payment-processing charges are separate.
Preview pricing: Grow is shown at $99/month + $299 Launch. Final package terms are being confirmed.
A little help
finding your way.
Your Dirt Road guide for websites, customer tools, and store technology.
Dusty is our AI assistant. Ask him which website plan fits your store, how online ordering works, or what's planned for our store software. He can help with general service questions, too.
Questions don't stop at closing time.
Add an AI assistant for sales and customer service. Let it help customers find answers while you're busy with the store.
Rural roots.
A practical reason to build.
Our family has a direct connection to the feed and farm store business. We've seen how much an owner has to keep moving in a day.
You know your customers and your store. Our job is to make the technology fit, starting with a website you can put to work.
Tell us about your store03 Before we get started
Fair questions.
There's a person on the other end when you're ready to talk about the details.
Do I have to replace my current store software?
A website can be the first step on its own. If you want it connected to your existing software, we'll review your system and the connections it supports before recommending the setup.
Can I make changes to the website myself?
Yes. You'll have an admin control panel for routine updates. With a compatible POS or inventory connection, product prices can also update from the system you already use.
How does the seasonal campaign calendar work?
Grow includes a seasonal campaign calendar connected to your Google Calendar. Update an event there, such as your Chick Days dates, to keep the campaign schedule in step.
What does the chatbot's token allowance mean?
Tokens are the small pieces of text the AI reads and writes. The $10 monthly add-on includes 1 million tokens per day. Grow includes the chatbot with 5 million tokens per day. Additional usage costs $5 per million tokens. Conversation lengths vary, so a million tokens isn't a fixed number of customer chats.
What's the difference between monthly pricing and the Launch fee?
The Launch fee is paid once to get the site set up. The monthly amount is the ongoing subscription. We'll go through the package scope and any payment-provider charges with you before work starts.
Tell us where the day
gets harder than it should.
A website that doesn't bring in orders. Prices entered twice. Follow-up that gets put off until tomorrow. Let's start with the part you want to fix.