Show what you do well.
If you deliver feed, put that service where people will see it. Give your products and local know-how a proper home online.
Start with Static Website
Websites for
independent
feed & farm stores.
Let customers order feed before they leave home. We'll build a website that fits the way your store works.
Find your starting point
Websites from $29/month
plus a $99 Launch fee
plus a $99 Launch fee
Modern tools. Rural
roots.
Give customers a reason
to make the drive.
Your regulars know what makes your store worth the trip. Someone finding you online should see it, too. Start with a useful website, then add the tools your business needs.
Explore our websites
Take the order online.
Let a regular order their usual feed after closing time. Offer pickup or local delivery according to the way your store operates.
Explore the Online Store
Keep the keys to your site.
Your admin panel puts routine changes in your hands. Update the store's hours or a product price without waiting on someone else.
About your admin panel
Put your systems in touch.
Connect your website to compatible store software so information can carry across. We'll check what you use before recommending a change.
See the whole storeCompete with Tractor Supply
without becoming Tractor Supply.
Let customers order online and arrange delivery while keeping the local expertise they come to you for. Dirt Road connects the website to the work behind the counter, with store software that brings the register and back office together.
A register that knows
how you sell feed.
A bag isn't a ton, and a loose pound isn't a bag. Crossroads POS handles those differences, with flexible units and customer-specific pricing.
Turn quotes into orders and keep returns tied to the original sale. Charge accounts come with every register plan. Crossroads POS comes in Counter, Counter + Stock and Whole Store. Compare the register plans.
Explore Crossroads POSKnow what's here.
Know what needs ordering.
Storehouse ERP keeps stock, purchasing and receiving on one record. Reorder suggestions help you prepare for the next load. Supplier catalogs and electronic ordering come with the Supplier Connect add-on on eligible plans.
Sales and margin reports sit alongside that information. See what's moving and where costs have changed, then make the next buying decision with the numbers in front of you.
Remember the customer.
Don't rely on memory.
Keep customer information and follow-up in one place. If someone buys poultry feed every spring, you can reach them before Chick Days instead of hoping they see a Facebook post.
Fencepost CRM keeps purchase history and staff notes on the account. Whole Store includes its farm profiles and follow-up tasks, with customer lists and a portal. See Whole Store.
The order doesn't end
at the register.
The Delivery add-on for Whole Store keeps tickets with the load and gives drivers proof-of-delivery tools. Fencepost Plus adds recurring orders. The customer portal in Whole Store shows customers their orders and account records.
Start with a website while keeping your working register. If you want a connection to software you already use, we'll check what it supports.
Talk About Your Store Tools
Stop building statements
from a stack of receipts.
Bring a month's feed deliveries onto one clear statement. House accounts keep billing and payment history together. With a supported payment connection, customers can see the balance and settle it online.
One bill, one call.
Your website and register, with inventory and customer records, supported by one partner who knows your store. Talk to the people responsible for the setup.
Build something
you can hand over.
When it's time for someone else to take the reins, clean records and a clear history of online sales give them something concrete to review. Keep the business knowledge in the business, instead of only in your head.
Chick Days shouldn't
catch your website
by surprise.
Put Chick Days on the website before customers start calling. Roadside keeps the store notice current. Blog tools give the announcement a page of its own.
Use the same space for a seed promotion or a change to delivery hours. Whole Store can add Seasonal Programs for chick and plant preorders with limits and deposits.
See Seasonal ProgramsChick DaysBefore arrival
Give regulars a heads-up.
Export subscribers who asked to hear about poultry supplies for the email service you use.
Put the details where people look.
Share your dates on Facebook and keep the website's event information current.
Open preorders.
With Seasonal Programs on Whole Store, set the arrival week, limits and deposits.
Start with what
your store needs.
Every plan includes Roadside, our Web Operations Platform, and website analytics. Start with a website or the counter. Add the rest when the work calls for it. Prices are per store.
See the whole price card01 / GET FOUND
A website
Show what you carry, or take the order online.
$29/ month
Static Website
Compare website plans- Static Website: $29 a month for your site with up to 50 item pages. No checkout.
- Online Store: $79 a month for the full catalog with checkout, pickup, shipping and delivery.
- Roadside and website analytics included.
02 / AT THE COUNTER
The counter
Ring up the sale and keep charge accounts together.
$129/ month
Counter
Compare counter plans- Counter: $129 a month with Crossroads POS, one register, charge accounts and a Static Website.
- Counter + Stock: $189 a month adds Storehouse ERP for inventory, purchasing and receiving.
- Dusty in Roadside comes with both, with 5 million tokens a month.
- Both plans include 2 website changes a month.
03 / THE WHOLE STORE
The whole store
The website and the work behind the counter.
$249/ month
Whole Store
See Whole Store- Whole Store: $249 a month includes the Online Store and one register, with charge accounts.
- Storehouse ERP and Fencepost CRM farm tools included.
- Dusty in Roadside, with 5 million tokens a month. Extra tokens are $5 per million.
- Whole Store includes 10 website changes a month.
Launch and setup fees are one time and listed on the pricing page. A year upfront saves two months of the plan fee; upgrades and add-ons stay monthly. Every website change is done within 7 days. Card processing is charged separately by the processor.
A little help
finding your way.
Your Dirt Road guide for websites, customer tools, and store technology.
Dusty is our AI assistant. Ask him which website plan fits your store or how the store software handles house accounts. He can help with general service questions, too.
Questions don't stop at closing time.
Add an AI assistant for sales and customer service. Let it help customers find answers while you're busy with the store.
Rural roots.
A practical reason to build.
Dirt Road Software builds for independent feed and farm stores. The work starts with the way your store runs, from the counter to the loading dock.
You know your customers and your store. Our job is to make the technology fit, starting with a website you can put to work.
Read our rootsFair questions.
There's a person on the other end when you're ready to talk about the details.
Do I have to replace my current store software?
A website can be the first step on its own. If you want it connected to your existing software, we'll review your system and the connections it supports before recommending the setup.
Can I make changes to the website myself?
Yes. You'll have an admin control panel for routine updates. With a compatible POS or inventory connection, product prices can also update from the system you already use.
How do seasonal preorders work?
Seasonal Programs is an optional add-on for Whole Store. Set chick and plant preorders by arrival week, with limits and deposits. Keep the dates and pickup details on your website.
What does the chatbot's token allowance mean?
Tokens are the small pieces of text the AI reads and writes. The $10 monthly AI chatbot upgrade includes 1 million tokens per day. Additional usage costs $5 per million tokens. Conversation lengths vary, so a million tokens is not a fixed number of customer chats.
What's the difference between monthly pricing and the Launch fee?
The Launch fee is paid once to get the site set up. The monthly amount is the ongoing subscription. We'll go through the package scope and any payment-provider charges with you before work starts.
Tell us where the day
gets harder than it should.
A website that doesn't bring in orders. Prices entered twice. Follow-up that gets put off until tomorrow. Let's start with the part you want to fix.