Glossary

Every word the manual stops to explain, in one list, with the chapter that explains it.

301, 302 and 410: The numbers are codes a website sends along with a page, and they tell browsers and search engines what happened to it. Roadside puts them in plain words, and you only choose the words. Chapter 7
75th percentile: The speed that 3 visits out of 4 matched or beat. Roadside rates on it so that a few slow visits do not spoil a page's rating. Chapter 23
AAFCO statement: The sentence on a label saying the feed meets the nutrient levels set by AAFCO, the Association of American Feed Control Officials. It is often followed by feeding directions. Chapter 12
Account: One customer, business, household or vendor. It holds a name, phone, email, addresses, notes and a number such as A-1009. Chapter 20
Account type: Customer, Prospect, Vendor or Other. A prospect is someone you hope to sell to. A vendor is a company you buy from. Chapter 20
Ag exemption: A farm sales-tax exemption certificate. The customer gives you its number and the date it runs out. Chapter 20
Ag tax exemption: A farm's exemption certificate: its number and the date it expires. Chapter 15
Allowance: The number of website changes your plan includes each month. It starts over on the first of the month. Changes you do not use do not carry over. Chapter 24
Alt text: A sentence that describes a photo for people who cannot see it. Search engines read it too. Chapter 8
As fed and dry matter: As fed means the percentages are measured on the feed as it comes in the bag. Dry matter means they are measured with the water taken out. Use whichever the tag says. Chapter 12
Authenticator app: A free phone app, such as Google Authenticator, Microsoft Authenticator, 1Password or Authy, that shows a new six-digit code every 30 seconds. Chapter 1
Barcode: The 8, 12, 13 or 14 digits printed under the bars on the bag. Some call it the UPC. Chapter 11
Bounce: A visit that looked at one page and did nothing on it: no call, form, download or link out. The bounce rate is the share of visits that bounced. A lower bounce rate is better. Chapter 23
Campaign: One particular push you made, such as a spring sale or the Chick Days email. A link tagged with a campaign name shows up under that name. Chapter 23
Card processor: The company that handles card payments for your store. Stripe and Clover are two. You have your own account with it, with its own fees and its own dashboard. Dirt Road connects it to Roadside. To add or change one, write to support@dirtroadsoftware.com. Chapter 16
Cart abandonment: Of the visits that added something to the cart, the share that did not buy in that visit. Chapter 23
Category: One of the few big topics your articles cover, such as Poultry or Horses & livestock. Each article has one. Chapter 22
Channel: The kind of place a visit came from. Roadside sorts every visit into one channel, from the first page it opened. Referral is one of them: a visit that came from another website that links to yours. Chapter 23
Consent record: What Roadside keeps for each person: the date they agreed, the exact words they agreed to, where it came from, and, if they left, when. It is your proof that they asked for your emails. Chapter 21
Contact: A person on an account, with their own phone and email. Chapter 20
Conversion: A visit that included at least one key event. The conversion rate is the share of visits that did. Chapter 23
Core Web Vitals: Google's three page-speed checks: how fast the main content shows (LCP), how fast the page reacts to a tap (INP), and how much it moves while loading (CLS). Chapter 23
Cost: What you pay for the size. Customers never see it. Chapter 11
Counting (tracking): Roadside keeps a number for the size. The screens call this Track stock. A size you do not count always shows as in stock on the website. Chapter 13
CSV file: A plain spreadsheet file with a row for each person. Excel, Numbers and Google Sheets can save and open it. Chapter 21
Department: A category at the top level, such as Feed or Tack. Customers meet departments as the main groups of your shop. Chapter 9
Double opt-in: A sign-up that only counts after the person clicks a link in an email you send them. It keeps out mistyped addresses and addresses someone signed up for another person. The settings screen calls it Send a confirmation email first. Chapter 21
Engaged visit: A visit that lasted 10 seconds or more with a page showing on the screen, or looked at two pages or more, or included a key event. The engagement rate is the share of visits that were engaged. Chapter 23
Guaranteed analysis: The table of nutrients printed on a feed tag: crude protein, crude fat, crude fiber and so on, each with an amount. Chapter 12
Hold: Money set aside on a customer's card without taking it. The customer sees it as pending. You can charge the card later for what you have on the shelf, or let the hold go. Chapter 16
Invitation link: A private link that lets a new person choose a password and finish setting up their sign-in. It works once and stops working after 7 days. Chapter 26
Key event: An action you decided matters, such as someone tapping your phone number or sending the contact form. You choose them in Setup. Chapter 23
License: The record Dirt Road keeps of your plan: what it includes and whether it is paid. Two of the status badges below use the word. Chapter 25
Live: What customers see on your website right now. Chapter 8
Low and Out: A size is Low when its count is at or under its reorder point, and Out when it is at zero or below. Chapter 13
Map location: Your store's position on the map, written as two numbers: latitude, then longitude. Google Maps gives you both when you right-click a spot. Chapter 3
Margin: What is left of the price after the cost, as a percent of the price. A $14.50 bag that costs $10.40 has a 28% margin. The product page shows it once you have entered a cost. Chapter 11
On hand: How many Roadside believes are in the store right now. Chapter 13
Page view: One page shown on someone's screen. Going to another page is another page view, and so is flipping to page 2 of a shop list. Chapter 23
Paid through: The date your plan is paid up to. During a trial the same line reads Trial ends. Chapter 25
Panel: The set of screens you sign in to. Some people call it the admin panel or the back end. This manual says Roadside, or the panel. Chapter 1
Part number: The maker's own item number for the product, which is not the same as your SKU. Chapter 11
Photo description: A sentence saying what the photo shows. People who use a screen reader hear it, and it shows when a photo does not load. Search engines read it too. Chapter 22
Plan: What Dirt Road provides for your store: Roadside, and how many website changes you get each month. Chapter 25
Product: One thing you sell, with a page of its own on the website. ShowTime 27/20 is one product even though it comes in two bags. Chapter 9
Publish: Roadside rebuilding your website's pages from what you have saved and putting the changed ones on the website. This manual also says update. The screens say publish. Chapter 8
Recovery codes: Ten one-time codes Roadside shows once, for the day your phone is lost or broken. Each works one time. Chapter 27
Redirect: An instruction that sends a visitor from one web address to another. Roadside calls each one an old link. An address here means the part after your website's name, like /about-us. Chapter 7
Remembered browser: A browser you told Roadside to remember by ticking Remember this browser. It skips the six-digit code, and only that. Your password is still asked every time. Chapter 27
Reorder point: The number at or under which you want to be reminded to reorder. You choose it for each size. Chapter 13
Restricted-use license: A state license a customer needs to buy restricted-use pesticides. Chapter 20
Restricted-use pesticide license: The applicator license a buyer needs for restricted-use pesticides: its number and expiry date. Chapter 15
Role: A job title inside Roadside that decides which screens and buttons a person gets. Each person has one role in your store. Chapter 26
Size: One way a product is sold: a 50 lb bag, a 20 lb bag, a gallon jug. Each size has its own price and its own count on the shelf. A product sold only one way has one size, and customers never see a choice. Chapter 9
SKU: Your own item number for a size. Leave it empty on a new product and Roadside makes one for you. Chapter 9
Structured data: Facts about your store and each product, such as your address, hours and prices, written so that search engines and AI assistants can read them. Chapter 8
Subcategory: A category inside a department, such as Poultry or Horse inside Feed. Chapter 9
Tag: A short word you add to an account, such as chick days or delivery, so you can find that whole group later with the search box. Chapter 20
Test order: An order paid through a practice card processor, marked TEST. No real money moves. If you find one, cancel it with Cancel test order, which puts the stock back. Chapter 18
Two-step sign-in: After your password, you type a six-digit number from an app on your phone. Someone who finds your password still cannot get in without your phone. The sign-in screen calls this two-factor. Chapter 1
Veterinary Feed Directive (VFD): A vet's written order that a farm needs before it can buy medicated feed. Roadside records the vet's name and the date the directive ends. Chapter 15
VFD: Veterinary Feed Directive. A written order from a veterinarian that a customer needs before you can sell certain medicated feed. Chapter 20
Visit: One person's time on your website, however many pages they look at. If one person opens six pages in a row, that is one visit. Chapter 1
Visitor: One browser on one day. Someone who visits on three different days counts as three visitors, because Roadside does not follow people from day to day. Chapter 23
Website change: A request you send to Dirt Road for a change to your website that you cannot make yourself. It has a number, a status and a thread of notes between you and Dirt Road. Chapter 24
Website day: A day Dirt Road sets aside to work on website changes. A new request waits for the next one. Chapter 24
Workspace: Your store's own private space inside Roadside, with its own people, products and messages. Nobody from another store can see yours. The name of yours sits at the top of the menu. Chapter 1

Something here does not match your screen? Write to support@dirtroadsoftware.com with the name of the screen, what you pressed and what you expected. A picture of the screen helps.